Whether you are a newbie or a seasoned online entrepreneur, check out these four tips to help you get your online business up and running.

1.     Start a business that fulfills a need in the market:

Before rushing out and buying or making your products, start your online business with market research. Visit online forums and check out what your potential competitors are doing to fill the demand. Once you have learned the specifics, that's when you can move on to buying or creating your products. 

2.     Design a user-friendly website:

Simplicity is key. Choose a couple of easy to read fonts and make it simple to navigate through your website. Your checkout options should be only a click or two to complete the purchase. Only use audio/visuals that add value to your products and services.

3.     Follow up with your customers and potential customers via email:

Make sure that your website has an opt-in email option to collect the email addresses of customers and prospective clients. You can send them your deals and promotions. Email marketing is cheaper than buying ad spaces in magazines or on TV/radio.

4.     Consider customer loyalty programs:

Reward your customers for their loyalty by offering coupons and discounts on future purchases. Send out "Thank You" messages after a purchase. Keep your customers in the loop when it comes to new products. Offer them "first dibs" on new products.

There are many factors to consider when it comes to opening an online business. The above tips will help you take the fundamental steps needed to make it happen. Be sure to check out the many resources we have available to help you and your business grow.

The DFW Network Chamber