Customer engagement is when you build a relationship with those who are buying what you are selling. As a business owner, one of your main priorities is to bring in new customers. Although this is very important, something else to consider prioritizing is retaining the customers you already have. Here are five strategies to help keep your customers happy and potentially bring in new ones.

1.     Show off your reviews:

If a customer has given you a stellar review, screenshot that review and share it across all of your social media platforms. Be sure to acknowledge, thank and tag the customer. Doing this will encourage other customers to leave reviews and also increase your customer reach.

2.     Engage your most active customers:

For your most engaging customers, create ways to get them more involved in your business. Offer them the opportunity to be "brand ambassadors. "Engagement will keep them happy and increase interest in your business, which in turn potentially increases sales.

3.     Reward your customers:

By giving rewards and incentives to your customers, you can increase your business's engagement and reach. Hold contests and giveaways on social media or directly on your website. Using the "tag a friend" strategy widens your reach,which will likely result in new customers. Creating a loyalty program that offers points to your customers for their purchases is another great way to reward them and encourage future purchases.

4.     Promote a good cause:

Give your customers a way to connect with society. Partner up with other businesses that support a cause you feel passionate about and allow your customers to be part of the cause. Set up a way for your customers to donate or simply tie the donation in with your products. Your customers will enjoy being part of a good cause, and your potential customers will appreciate the difference your business is making.

5.     Listen to your customers:

When your customers contact you, whether it's good or bad, be sure to listen to them. Pay attention to all the details. By listening to their queries and following up with your customers, you will ensure that your customers are happy. Happy customers are likely to buy more and return.

Even if you only take a couple of items from this list, run with them and make them work for you and your business. With a bit of time and effort, you are bound to see an increase in customer engagement and new customers.

The DFW Network Chamber