Instagram offers many features for small businesses. It’s a go-to place for so many people. We are going to share five ways you can take advantage of Instagram for your small business.

1.     Geotag your posts:

Whenever you post, add the location. If you haven’t been doing this, you can quickly go back to your older posts and edit them to add the location. By adding the location, you are increasing your brand awareness. When you use geotagging, Instagram arranges all the posts tagged at that location and sorts them into “topand recent”, which helps your customers research your business.

2.     Pay attention to your captions:

The very first line in the caption is the one that grabs the attention of your customers and potential customers. That first line decides whether they read more or just move on. Be intentional with your language. With the “keyword research” function on Instagram, you’ll want to use words you want others to associate with you and your business.

3.     Followers-only promotions:

Running a “followers-only” promotion gives your followers another reason to be more engaged and to stick around. Using the “countdown” stories sticker allows you to build up the excitement for the promotion.

4.     Host a takeover:

Hosting a takeover or taking over another business’s account is a great way to increase your brand exposure for your small business. Takeovers consist of a series of posts done over time. The posts can be feed-only posts, stories-only, live-only, or a combination of all three. Staff members or fellow industry experts can be guests for the takeover. During the takeover, you’ll need to introduce the person, talk about what they will be covering and post the contents of the takeover.

5.     Use Instagram Live:

Using the Live function allows you to connect to your audience on a more personal level. Whenever you go live, your followers will receive a notification that you have gone live. This form of instant communication will make your small business stand out on the network to your followers.

Here are a few ideas to get you started:

·        Behind to scenes

·        Conduct an interview

·        Display a new product or service

Use this as a guide to get you started with Instagram marketing tactics to improve the presence of your small business on the network. Be sure to check out the other resources we have on our page to help your small business thrive. Get in contact with us for more info and please follow/like our social media.

The DFW Network Chamber